Trust Seal
"Trust is like the air we breathe -- when it's present, nobody really notices. When it's absent, everyone notices."
Survey data indicates that low public trust in business is an enduring phenomenon. To bridge this trust gap and build confidence, GACL, One of the World's biggest accreditation board for certification and verification Bodies registered in United Kingdom, and operating all over the word, introduced an exclusive TRUST SEAL service.
A TRUST SEAL is a seal granted by an entity to websites or businesses for display. The purpose is to demonstrate to customers that this business is concerned with security and their business identity. TRUST SEAL is a business verification service standard from GACL that checks an SME's reliability and trustworthiness. This stamp is issued post verification of company's credentials pertaining to proof of existence, legal status, statutory approvals, affiliations, quality certifications and complaint management history. The unbiased information about the business status of suppliers helps buyers to make an informed purchase decision about them.
As online fraud increases, it becomes important for customers to feel secure. Following are some statistics highlighting the rise of online fraud:
- The Internet Crime Complaint Center estimates 18,000 fraud complaints each month in 2014.
- Shopping cart abandonment rates vary by site, but are generally between 55% and 75%.
- Of consumers who dropped out of a purchase, 24% mentioned “concerns about payment security” as a reason.
- In some surveys, as many as 56% of participants said they had decided not to purchase a product because it was missing a trust seal.
Documentary proof is collected from suppliers to confirm that the information providing or credentials claimed by them are exact and reliable. The authentication is conducted by GACL’s accredited certification bodiies. Certified SMEs can display TRUST SEAL along with verified details on their websites, catalogs, directory listings, trade offers, among others.